The window display created by ddpstudio for the Ferrari Store in Milan transforms the shop into a huge screen displaying the passion of all Ferrari fans; a pixelated photo that changes depending on the distance from which it’s viewed. From Corso Vittorio Emanuele the store appears to be a huge slide sizing 12 x 6 meters that guarantees a strong visual impact, while from a closer viewpoint the image looses its definition and becomes abstract geometry. The effect changes significantly from day to night when the artificial lights are turned on increasing the transparency of the store window.